MOBILE ADS DISPLAY FORMAT

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Web Ads Display Format

Example of standard banner ads with designing and call-to-action messaging The 320x50 or 300x50 pixels banner ads; static or animated is usually positioned at top or bottom of the App screen (below or above content). It is the most popular advertising format to date. Banner ads are very simple both to create and display. Your Banner design should deliver a subtle eye-catching content but not too distracting from the users app experience.


Banner Ads

Create Interesting Interstitial AD for best result. Examples of Interstitial Ads:

  • (1) video interstitial (or videostitial) best for branding.
  • (2) Include an image hotspots to show product info when taps on it.
  • (3) Add an image slider to your design so it will enable users to compare effects of the featured product.
320x480 Interstitial ads are visuals display that cover the entire mobile screen. This is generally the most popular size as it allows for more context, stronger call-to-action, and more creative with graphics and videos, store locator etc, this allows the user to be more engaged with their Ad.

Interstitial Ads

Interstitial Ads are usually displayed during transition between content on the app, appears at crucial moments during navigation, like the opening, browsing between pages, or in between games. It requires user action: typically click a button to close the ad or swipe to navigate to the desired content.

Expandable banner.

Most users prefer a full screen expanded Ad on their app than being led to a website

Above is example of an expandable banner Ad expanding into rich medias like video, photo gallery, and social feeds once user click on it. Ad usually starts with 320x50 or 300x50 pixels banner and expands in size usually at 320x480 pixels following a tap by the user.

Examples of Video Ads and sizes:

  • (1)Autoplay video
  • (2) Square framed video.
  • (3) Vertical video with an image overlay.
A typical video ad runs 15- or 30-second when user tap to play. As mobile becoming the dominant ad channels, advertisers are devoting more ad spends on video..